We give below some case studies related to the use of hologram products in certain well known organizations:

Tata Iron & Steel Co

Tata Iron & Steel Company, a leading steel company in India, in order to ensure that their customers were not fooled by the pass offs or duplicate products, opted for hologram tamper evident labels to provide authenticity of their products to the end user. This company was suffering from a major onset of counterfeiters on their Agrico range of agricultural implements. Since 1997, they have been using hologram labels and have reported significant increase in volumes and strengthening of the brand equity. Since hologram has been on the agricultural implement for so long, there is no doubt about the fact that holograms work across the lesser educated consumers also.

Kolkata Municipal Corporation

Kolkata Municipal Corporation had once faced a major problem with their revenue generating documents like Market License, Trade License, Birth Certificate etc. being counterfeited by the local brokers. This led to loss of revenue. To solve this problem, the corporation started using tamper evident hologram (carrying a tamper proof laser marked alphanumeric sequential number) across all the revenue generating documents. The alphabetic prefix depicts the type of certificate for which the hologram is used. For example, all Birth Certificates have a prefix 'B', and the serial number is unique to all the Birth Licenses. This made the task of tracking the hologram labels much easier and also ensured that a hologram meant for Birth Certificate/Trade License could not be used for any other purpose. The Corporation has reported record collections by preventing this loophole by using holographic security.

Unilever Ceylon

Unilever Ceylon started consumer promotion by giving surprise gifts to their consumers. They also wanted to have their promotion secured so there would be no fake claims for gifts from the consumers. For this, they started using hologram scratch cards, which carried the prize winning information duly covered by scratch coating.

Hindustan Petroleum Corporation Limited

Hindustan Petroleum Corporation Limited , a leading Petroleum companies of India, was using Induction Sealing Wads for sealing their lubricant containers but these wads were easily removable, which enabled the counterfeiters to adulterate or at times even replace the lubricant and reseal the containers with duplicate or fake seals that were available in the market. As such, in 1999, HPCL came up with a holographic induction seal which showed signs of tampering if counterfeiters tried to tamper with it or procure a similar seal to reseal the container and pass it on to the unsuspecting consumer. This way, the company has been able to eliminate product adulteration and tampering.

Imperial Tobacco

Imperial Tobacco, the largest tobacco manufacturer in the UK made use of hologram in their cigarette packets

Bacardi Martini

Bacardi Breezer used the most revolutionary point-of-sale (POS) ever developed. The three-dimensional hologram is based on the five flavors of Bacardi Breezer.

Procter & Gamble

This reputed company at one time faced massive counterfeiting of their shampoo bottles in certain South East Asian markets. The consumers could not differentiate between the fake shampoo bottle and the original one. To solve this problem, P&G decided to use holograms in 1999. Since 2002, all the holograms on the P&G products even carry a laser marked running serial number. The security provided by holograms helped P&G to oppose the counterfeits and regain the lost consumer confidence.

Glaxo SmithKline

This reputed company used holographic foil for blister packs. This prevented counterfeiting of pharmaceutical products. The focus of this highly sound innovation incorporates using hologram security seals in the foil of pharmaceutical blister packs.