Hologram labels are very widely demanded as they play
a vital role for security in almost all conceivable sectors in the
market from OEMs to distributors and retailers. Hologram labels are easy
to use and are a very cost effective solution against duplication. These
labels when affixed on the desired place provide a direct visual means
for the final customer to verify the genuineness of the product. Today,
it is seen that that the public universally accepts as proof of
authenticity only those products with hologram labels depicting depth,
color and movement in an imprint. The hologram is irreplaceable in the
current battle against counterfeit merchandise. Many manufacturers
supply hologram labels in sheets for manual application and in reels for
automatic machine application.
Holographic labels have certain advantages which are
not available in ordinary printed labels. These are as follows:
- Holographic labels cannot be copied.
- They cannot be altered.
- They cannot be adapted or manufactured cheaply from scratch.
- Hologram labels are also unique as they are able to provide
covert (hidden) identity and overt (visual) identity embedded within
the same area of the space printed.
- From a purely branding and impact point of view, hologram labels
affixed on any packaged product extends much more shelf-appeal and
adds greatly to consumers' perception of quality.
Polyester hologram labels use a selective release
which leaves a pattern of dots as shown below:
Polyester hologram labels use a selective release which leaves a
pattern of dots as shown below:
Acetate hologram labels are frangible. They will tear when an attempt
is made to remove them as shown below:
Holographic labels are used to protect high-value,
high-volume products and equipment from the increasing worldwide risk of
counterfeit. Accordingly, hologram tamper evident labels are used for:
- Authentication label for identification
- Authentication label for collectibles
- Authentication label for documents
- Authentication label for packaging etc.
Hologram labels are used in many products like as
follows:
- Company ID cards
- Membership cards
- Artwork
- Coins
- Autographed & licensed products
- Gift certificates
- Bank checks
- Product Packaging for brand protection.
- Parking Passes
- Driver's license
- Pharmaceuticals
- Cigarettes and alcohol
- Clothing
- Cosmetics
Following are a number of the specific techniques
used in making hologram labels:
- Custom Etching and Overprinting: Custom etching is a
powerful way to customize the look of an image. The method of
etching or overprinting on customizing images offers great
flexibility within a hologram authenticity program. The addition of
etching or overprinting results into multiple uses of the same
image. For example: you can have multiple departments dates while
employing a single hologram image.
- Tamper Evident: Tamper Evident labels show "evidence
of tampering" if removal is attempted. If the tamper evident
label is removed, the remaining portions that come off is considered
invalid or unusable.
- Sequential Numbering: Sequential numbering can serve a
variety of purposes, like inventory control, product tracking and
multiple uses of a single stock hologram.
- Special Die Cutting: Hologram labels in rolls can be
given different shapes like square or round labels ready for hand
application. However, many images can be given varying shapes and
sizes for greater level of customization.
Hologram
Labels
