Hologram labels are very widely demanded as they play a vital role for security in almost all conceivable sectors in the market from OEMs to distributors and retailers. Hologram labels are easy to use and are a very cost effective solution against duplication. These labels when affixed on the desired place provide a direct visual means for the final customer to verify the genuineness of the product. Today, it is seen that that the public universally accepts as proof of authenticity only those products with hologram labels depicting depth, color and movement in an imprint. The hologram is irreplaceable in the current battle against counterfeit merchandise. Many manufacturers supply hologram labels in sheets for manual application and in reels for automatic machine application.

Holographic labels have certain advantages which are not available in ordinary printed labels. These are as follows:

• Holographic labels cannot be copied.
• They cannot be altered.
• They cannot be adapted or manufactured cheaply from scratch.
• Hologram labels are also unique as they are able to provide covert (hidden) identity and overt (visual) identity embedded within the same area of the space printed.
• From a purely branding and impact point of view, hologram labels affixed on any packaged product extends much more shelf-appeal and adds greatly to consumers' perception of quality.

Holographic labels are used to protect high-value, high-volume products and equipment from the increasing worldwide risk of counterfeit. Accordingly, hologram tamper evident labels are used for:

• Authentication label for identification
• Authentication label for collectibles
• Authentication label for documents
• Authentication label for packaging etc.

Hologram labels are used in many products like as follows:

• Company ID cards
• Membership cards
• Artwork
• Coins
• Autographed & licensed products
• Gift certificates
• Bank checks
• Product Packaging for brand protection.
• Parking Passes
• Driver's license
• Pharmaceuticals
• Cigarettes and alcohol
• Clothing
• Cosmetics

Following are a number of the specific techniques used in making hologram labels:

• Custom Etching and Overprinting: Custom etching is a powerful way to customize the look of an image. The method of etching or overprinting on customizing images offers great flexibility within a hologram authenticity program. The addition of etching or overprinting results into multiple uses of the same image. For example: you can have multiple departments dates while employing a single hologram image.
  
  
• Tamper Evident: Tamper Evident labels show "evidence of tampering" if removal is attempted. If the tamper evident label is removed, the remaining portions that come off is considered invalid or unusable.
  
  
• Sequential Numbering: Sequential numbering can serve a variety of purposes, like inventory control, product tracking and multiple uses of a single stock hologram.
  
  
• Special Die Cutting: Hologram labels in rolls can be given different shapes like square or round labels ready for hand application. However, many images can be given varying shapes and sizes for greater level of customization.

• The minimum application temperature is +35F to apply labels.
• The application surface should be clean and dry.
• After application, the service temperature range of hologram label is -50F to +200F.
• Polyester hologram labels are suitable for indoor and outdoor applications.
• If an ID card printer is used to printing ID cards , the hologram label should be applied after the card is printed. If the label is applied before printing, it will affect the printing quality and damage the print head.
• Hologram labels can also be applied on the finished card after heat sealing.