Holographic papers or hologram papers are smooth and shiny papers having 2D/3D holographic effects that reflect and diffract interior and natural lighting. By improving shelf appeal, hologram paper has become very popular to increase sales through improved product awareness and enhanced brand image. The beautiful holographic papers glitter beautifully under the light and add a very attractive effect to all paper craft projects, be it bags, cards, posters or wrapping papers etc.

Process of Making Holographic Papers

The holographic effects are created by metalizing the surface of the paper with a thin layer of shiny silver aluminum. The different holographic patterns are embossed into the surface, which in turn create millions of pixels in microscopic grooves and valleys. In other words, the hologram paper is actually a hologram embossed on the paper which is directly metalized to the paper with no lamination process. This embossed aluminum surface diffracts and also reflects the light. Diffracted light breaks up into various colors and the reflected light sparkles and dazzles to create a more eye-catching appearance.

Advantages of Holographic Papers

Hologram papers are widely used as a promotional media because of the following reasons:

• The hologram paper increases consumer awareness.
• The hologram paper increases sales because it attracts attention.
• The holographic paper is a multi-dimensional marketing medium.
• These papers create dimension and movement with a variety of colors and patterns.
• Hologram papers are ideal to create exciting projects for both home and office like craft projects, keepsakes, posters, special occasion cards etc.

Features of Holographic Papers

The various features of holographic papers are as follows:

• Hologram papers are available in sheets and rolls.
• The hologram papers can be given any shape and can be designed in any weight and size.
• Film lamination is used in heavier stocks like board weights.
• Direct embossing is designed for lighter paperweights.
• Transfer lamination process is used to produce hologram paper with the direct embossed qualities.
• Compared to regular paper, hologram paper is more expensive.
• Custom hologram papers are available in super gloss, gloss and dull finishes and appearances.
• They are also available in self adhesive paper.

Applications of Holographic Papers

Typical applications of holographic papers are as follows:

Displays Packaging Labels Video boxes Book and magazine covers Annual reports Trading cards Calendars Brouchers Product literature

Proof copies Posters Presentation materials Wrapping material Food products Sporting supplies Toys and games Stickers Security applications & labels and many more.