Security holograms are the most common type of
holograms used in many industries. Security hologram products like
stickers, labels, cards are found on a host of products and packaging,
which include compact discs, cosmetics, computer software, watches,
sporting goods, hang tags, certificates, tickets, passes and many kinds
of identification and membership cards.
The most common example of a security hologram is one on every VISA®
and MASTER CARD® produced for the past 12-15 years. In various
countries like Austria, Bulgaria, Finland, Kuwait, Switzerland, and
Russia, security hologram is seen on federal currency and passports. In
the United States, it is common to find high security holograms on
driver's licenses as well as on postage stamps and on a variety of
government issued bonds and certificates.
Security holograms are rapidly becoming an essential
method of protection against counterfeiting. All holograms belong to a
class of images known as Diffractive Optical Variable Image Device
(DOVID) which is expensive, a specialized and technologically advanced
equipment. Security holograms or for that matter any other hologram
products cannot be copied by standard printing techniques or replicated
by color copiers or computer scanning equipment. Usually, counterfeiters
select the path of least resistance, and as such facing a security
hologram will frequently cause them to give up their efforts to copy
your product and move on to easier targets. As a result, the use of
security holograms virtually guarantees product authenticity.
The basic advantages of security holograms are as
follows:
- They provide security.
- They provide authentication.
- They provide protection against counterfeit.
- They cannot be copied.
The importance of adding security hologram to a
document or product depends upon the magnitude of the potential loss.
Adding a security hologram to your product does not mean that you are
preventing counterfeiting, but it significantly becomes a block for the
counterfeiter. The security a hologram provides depends to the extent
tied to the complexity of the image. This is because all products do not
need the same protection. Different security holograms have varying
security levels. The required level is ascertained by examining several
factors such as follows:
- Actual or perceived product value.
- Cost involved in money or breach of security if your product is
bootlegged.
- The possibility that a counterfeiter will go to extreme lengths
to copy both the product and its DOVID authentication.
Security holograms are used in the following:
- Apparel
- Cigarettes
- Media - Software, DVD's & CD's
- Consumer Electronics
- Handbag/Wallets/Backpacks
- Watches/Parts
- Footwear
- Sunglasses/Parts
- Toys/Electronics
- Headwear
- Tax Stamps
- Pharmaceuticals
- Gift Certificates
- Auto/Airplane Parts U Identification Cards and Papers U Phone
Cards
- Lottery Cards
- Admission Tickets
- Banking Documents
- Transportation Passes