Security holograms are the most common type of holograms
used in many industries. Security hologram products like stickers, labels,
cards are found on a host of products and packaging, which include compact
discs, cosmetics, computer software, watches, sporting goods, hang tags,
certificates, tickets, passes and many kinds of identification and
membership cards.
The most common example of a security hologram is one on every VISA®
and MASTER CARD® produced for the past 12-15 years. In various countries
like Austria, Bulgaria, Finland, Kuwait, Switzerland, and Russia, security
hologram is seen on federal currency and passports. In the United States, it
is common to find high security holograms on driver's licenses as well as on
postage stamps and on a variety of government issued bonds and certificates.
Security holograms are rapidly becoming an essential
method of protection against counterfeiting. All holograms belong to a class
of images known as Diffractive Optical Variable Image Device (DOVID) which
is expensive, a specialized and technologically advanced equipment. Security
holograms or for that matter any other hologram products cannot be copied by
standard printing techniques or replicated by color copiers or computer
scanning equipment. Usually, counterfeiters select the path of least
resistance, and as such facing a security hologram will frequently cause
them to give up their efforts to copy your product and move on to easier
targets. As a result, the use of security holograms virtually guarantees
product authenticity.
The basic advantages of security holograms are as
follows:
- They provide security.
- They provide authentication.
- They provide protection against counterfeit.
- They cannot be copied.
The importance of adding security hologram to a document
or product depends upon the magnitude of the potential loss. Adding a
security hologram to your product does not mean that you are preventing
counterfeiting, but it significantly becomes a block for the counterfeiter.
The security a hologram provides depends to the extent tied to the
complexity of the image. This is because all products do not need the same
protection. Different security holograms have varying security levels. The
required level is ascertained by examining several factors such as follows:
- Actual or perceived product value.
- Cost involved in money or breach of security if your product is
bootlegged.
- The possibility that a counterfeiter will go to extreme lengths to
copy both the product and its DOVID authentication.
Security holograms are used in the following:
- Apparel
- Cigarettes
- Media - Software, DVD's & CD's
- Consumer Electronics
- Handbag/Wallets/Backpacks
- Watches/Parts
- Footwear
- Sunglasses/Parts
- Toys/Electronics
- Headwear
- Tax Stamps
- Pharmaceuticals
- Gift Certificates
- Auto/Airplane Parts U Identification Cards and Papers U Phone Cards
- Lottery Cards
- Admission Tickets
- Banking Documents
- Transportation Passes