Holography is a technique or a process used to make three dimensional images. Depending on the equipment and the light source, the image object can range from a large portrait of a vehicle to small particles on the micrometer scale. Holograms have a unique feature, known as parallax, which helps the viewer to observe the virtual object from different perspectives in full three dimension. Today, holograms have occupied a very important place for security, promotion, brand protection.

Reasons for high demand of hologram products

Hologram products are widely demanded for various reasons:

• Holograms are practically impossible to copy by any known printing technique.
  
  
• The pressure-sensitive hologram labels which are self-adhesive are easy to use and apply.
  
  
• Almost all holograms are tamper evident or tamper proof. If anyone tries to remove the hologram, only the polyester will come off in his fingers, leaving the holographic impression on the surface, thereby revealing the evidence of tamper with the hologram.
  
  
• Holograms provide authentication of products and quick and easy optical validation.
  
  
• They also provide potential forensic information for prosecution.
  
  
• Holograms help to improve brand image and enhances company reputation.
  
  
• Holograms also enhance packaging appeal that increases visibility, shelf-presence & add value to the product at point of purchase, in advertising, promotion, marketing, publications, gifts, direct mail and trade show products etc.

Various Hologram Products

Tamper Evident Holograms Hologram Labels Hologram Stickers Hologram Hot Stamping Foil Hologram Cards Hologram Tape/Security Tape Hologram Seal/Security Seal Hologram Badge Tamper Evident Tape Tamper Evident Seal Transparent Holograms Hologram Tag Hologram Labels Hologram Stickers Hologram Cards Holographic Paper Holographic Paper Bags Hologram Poster Holographic Packaging Films Lenticular Hologram

3d Hologram Holographic Machinery Medical Holography Hologram Mousepad Holographic Tv Hologram Pouch Scratch Holograms Holographic Induction Sealing Wads Digital Hologram Holographic Bookmark Holographic Barcode Labels Hologram Glasses Hologram Printer Holographic Button Hologram Jewelry Holographic Coins Holographic Keychain Holographic Shrink Sleeves Holographic Board and many more

Selection Guide

Different hologram products have their unique features but certain specifications are to be considered for the proper purchase of holograms. When buyers go to buy holograms, they look for certain characteristics. Some of these are discussed below:
Types of Holograms
What type of hologram should be incorporated on your product?

• Reflection
• Embossed
• Transmission
• Plane
• Rainbow
• Stereogram
• Computer generated etc.

Hologram Effects
What hologram effects do you want on your product?

• 2D
• 3D
• Flip Flop
• Morph
• Kinetic Movement
• Animated
• Zoom

For Labels, Tapes, Stickers: what do you look for?

• Tamper Evident, tamper proof and pressure-sensitive: The metalized & laminated polyester film or foil labels (with or without adhesive) are supplied in the form of pre cut sizes or shapes in roll or sheet form, which self-destructs on being removed.
• Tamper Resistant Label for automatic in line application.
• Hot Stamping Foil: It is used for marking onto paper labels, plastic caps, documents, board, licenses, certificates, etc. available with different adhesives.
• Induction sealing wads: For authenticity & tamper resistance.
• Holographic Aluminum Foil: This is the ultimate choice for tamper resistance packaging used in the pharmaceutical industry.
• Tamper resistant shrink sleeve with holographic stripe.

For Holographic Packaging: what do you look for?

• Holographic Film: Used for printing and lamination and other flexible packaging applications.
• Paper & Board : Available in sheet or roll, with or without adhesive in varying range of thickness.
• Polypropylene: Available in several gauzes and widths, heat-seal grade with single or double layer lamination
• Polyester: Used for wet-glue and self-adhesive labels, ridged or flexible packaging, gift-wrap and display applications. They are pre-treated for easy handling.
• Aluminum Foil.

Durability
All hologram products should have a proper guarantee period for its proper functioning. The holographic medium should be resistant to humidity, heat, temperature, intense light, abrasion etc.

Overt and Covert Protection
Some holograms have overt protection while others have covert protection. Overt information is visible to everyone who views them. There is no special equipment to see the image and the information contained in the hologram. On the other hand covert protection includes many forms like highly secured machine readable authentication or complex graphics which can be identified only by a trained eye.

Material Type
Whether made of paper or plastic or polyester or polyurethane.
Quality of Design

• Whether the hologram shows the “parallax” effect or not?
• Whether it can be properly affixed on any surface or not?
• Is it visible under any light?
• Does it produce image with excellent sharpness?
• Does the hologram has a wide-field-of-view?

Original vs Fake: The buyers should purchase holograms from official dealers of authentic holograms. They should check the hologram card of authenticity.